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SPV Syndicate

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Food & Beverage Category Creators

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Media-Driven Value Creation

• SPV Syndicate • Food & Beverage Category Creators • Media-Driven Value Creation

Fueling the next wave of food-and-beverage category creators by pairing early-stage capital with unapologetically honest storytelling. Turn founders’ conviction into culture-shifting brands consumers can’t live without.

Investment Thesis

  • We back category creators –
    BRANDS THAT SET THE RULES.

  • Category creators historically absorb
    ≈ 75% OF CATEGORY ECONOMICS.

  • Deals are underpriced at pre-seed and seed stages and this is where the opportunity is.

The VC Playbook Wasn’t Built for the Next Food and Beverage Icon

Traditional funds outsource content and treat it as a cost. We build a media platform that turns customer acquisition and market definition into growth levers, not marketing expenses.

Content-as-a-strategic engine

96% of VC firms don’t reach consumers directly

Our always-on content and YouTube-first approach turn discovery into a proprietary sourcing and brand-building flywheel.

Unfair Advantage

Story Architect

Filmaker and story steller; shapes brand narratives.

Access to YouTube insights leader

Works inside YouTube data team; advises on algorithm + trend mapping. Leading industry-edge partner.

Express checkout & good CPG

Pipeline and signal on breakout CPG brands.

Real-time category intelligence network

Vast network of successful food and beverage operators that have scaled and sold $100M.